PHILOSOPHY
At De Rustica, sustainability is at the heart of everything we do. It all begins with ensuring that our core farming operations are economically viable. From the outset, the farm’s development, and the evolution of its methods and technologies were supported by Rob Still. He continues to guide the farming operations emphasising that true success lies in building a legacy that thrives — even in challenging times.
As pioneers in the olive oil industry in our region, and with our innovative Dohne Marino sheep farming model, we’ve embraced the challenges that come with breaking new ground.
Excellence is a cornerstone of our philosophy. At De Rustica, we are driven by a passion to produce only the finest products. Our Extra Virgin Olive Oils have earned global recognition as world-class, and our lamb is securing its place among the finest in the industry.
Beyond quality, we are deeply committed to regenerative farming practices. Our mission is not just to farm but to improve and restore the land, the surrounding veld, and the mountains we call home. From soil health and water management to veld preservation, erosion control, alien species removal, and sustainable grazing and crop selection, we continuously refine our approach. By joining the regenerative farming movement, we are investing in a healthier, more resilient future for our farm and the environment.
At De Rustica, we see our success as inseparable from the well-being of our neighbors. Together, we are working to uplift the community and restore its dignity, ensuring that our journey is one we all share.
Our work is fueled by passion and soul. Nestled in one of the most beautiful valleys in the country, our exceptional Extra Virgin Olive Oils and premium lamb capture the essence of our land. These products sustain not just the health, but the spirit of our staff, our community, and our customers. This is our purpose. This is our calling. And this, we believe, is a journey worth pursuing.